Wändi Bruine de Bruin is Provost Professor of Public Policy, Psychology, and Behavioral Science at the University of Southern California's Sol Price School of Public Policy and Department of Psychology. She is an active member of USC's Leonard D. Schaeffer Center for Health Policy and Economics and Center for Economic and Social Research. She leads a new initiative entitled 'the Price/Schaeffer initiative on Behavioral Science and Policy.’

Her research aims to understand and inform how individuals make decisions across the life span, about their health, well-being, personal finance, and the environment. Her expertise includes judgment and decision making, risk perception and communication, behavior change interventions, and age differences in decision-making competence.

She is a Fellow of the UK’s Academy of Social Sciences, of the Psychonomic Society, and of the Network for Studies on Pensions, Aging and Retirement (NETSPAR). She has published over 100 peer-reviewed papers, in journals targeting psychology, public policy, health, and environmental science. In addition, she also serves on the editorial board of the Journal of Behavioral Decision Making, Medical Decision Making, Psychology and Aging, Decision, the Journal of Risk Research, and the Journal of Experimental Psychology: Applied. She has been visiting professor at the US Federal Reserve, the Netherlands' Central Bank, and the Santa Fe Institute. She has served on expert panels on developing health and science communication for the National Academy of Sciences and the Council of the Canadian Academies.